Contrary to initial reports, the Land Rover brand is not dead. The icon of luxury off-roading is reinventing itself to better appeal towards tomorrow's adventures. As the label undergoes significant rebranding, you can shop with Land Rover Lake Bluff and see how the Discovery, Defender, and Range Rover lineups vault to the forefront of the off-road luxury SUV realm.
What to Expect from the House of Brands Switch
Families from Lake Forest, IL and adventure-goers from Gurnee, IL can still travel up and down the shores of Lake Michigan in a Range Rover, Defender, or Discovery SUV. The only major change is that all SUVs within each family won't wear the "Land Rover" tag. This is part of the House of Brands transition for the British automaker.
Think of the Discovery, Defender, and Range Rover as individual sub-brands. The iconic nameplate will live on in spirit and be a part of each lineup's DNA moving forward, the company confirmed. Why the change? It's all about making the Defender, Discovery, and Range Rover brands more distinctive. The House of Brands initiative also makes each model name less clunky without the aforementioned brand name attached.
Listed below are luxury SUVs that Libertyville, IL, Kenosha, WI, and metro Chicago customers can still buy from Land Rover Lake Bluff:
- Discovery
- Discovery Sport
- Range Rover
- Range Rover Sport
- Range Rover Evoque
- Range Rover Velar
- Defender 90
- Defender 110
- Defender 130
A New Future for the Iconic Brand
The strategy has a longer view in mind, with all-electric production just around the corner. The company is debuting an Electrified Modular Platform (EMA) and is set to unveil a mid-sized all-electric SUV. Multiple electric hybrid and mild hybrid models are available in Lake Bluff, IL, but the first-ever all-electric Range Rover that's coming soon will be able to take Kenosha, WI drivers to the heart of Chicago and back several times on a single charge.
In the coming years, the Range Rover, Defender, and Discovery brands are expected to shift towards electrification and offer all-electric models. Range Rover fans from Lake Forest, IL, Defender defenders from Kenosha, WI, and Discovery enthusiasts from Lake Bluff, IL and metro Chicago can get excited about being able to make long trips on all-electric power in the future.
Which New SUV Should I Buy in Lake Bluff, IL?
Range Rover
The Range Rover has a rich history dating back to 1970. For peerless refinement and luxury, access to 84 cubic feet of cargo space, and the ability to tow nearly 8,000 pounds, choose a traditional Range Rover in Lake Bluff, IL. The Range Rover Sport provides elite on-road performance, ideal for trips between Kenosha, WI and the heart of Chicago. This Range Rover SUV gives Lake Forest, IL drivers access to 32 cubic feet of cargo space behind the rear seats.
Classified as an avant-garde luxury SUV, the Range Rover Velar gives Gurnee, IL explorers a level of elegance unrivaled by other crossovers, along with 34 to 70 cubic feet of cargo space. Living around Chicago, you need an SUV that's designed for 21st century urban adventures. The Range Rover Evoque has 22 to 51 cubic feet of cargo space and is a perfect fit for roaming to and from your neighborhood in Lake Bluff, IL or Lake Forest, IL. It's clear the Range Rover family has SUVs that Libertyville, IL travelers relish off-roading with!
Discovery
With an SUV from the Discovery family, you can continue discovering Chicago in one of the most versatile luxury SUVs. Hop in a Discovery SUV to seat seven passengers across three rows. The Discovery Sport offers two- and three-row configurations. These SUVs offer 74 and 56 cubic feet of cargo space, respectively.
Defender
The Defender is a core brand that proves to Lake Forest, IL and Chicago explorers that greatness comes in all shapes and sizes. Plan a trip beyond Chicago in a Defender 130, which seats eight passengers with 2-3-3 stadium seating. There is room for five travelers in a Defender 110 or Defender 90, the latter of which gives Gurnee, IL adventurers access through a unique two-door design.
Contact Land Rover Lake Bluff to Learn More About the Transition for the 3 Core Brands
Writing a new chapter in the book of luxury off-roading, the Discovery, Defender, and Range Rover lineups have evolved into their own official brands. Each has its own set of travel traits to appeal to explorers from Gurnee, IL and Lake Bluff, IL, along with families from Lake Forest, IL and Kenosha, WI.
Before picking out their next travel partner, customers from Libertyville, IL and the Windy City can learn more about the rebranding that is taking shape at Land Rover Lake Bluff. Our experts can answer all your questions about the Discovery, Defender, and Range Rover brands in the midst of this exciting transition. A new adventure awaits when you shop with Land Rover Lake Bluff.