The History Of Land Rover

Here at Land Rover Lake Bluff, your local Land Rover dealer in Illinois, we are extremely proud of the rich history behind the Land Rover brand. Since the 1940's, this brand has been known for its innovative and groundbreaking vehicles that transport customers wherever they desire to go. Since its humble beginnings, Land Rover has been spearheading new methods to take its customers to entirely new heights of traveling on and off the road. Our team at Land Rover Lake Bluff, your local Land Rover dealership, always touches upon how significant the history of Land Rover is when we help our customers find the Land Rover Discovery Sport or Range Rover Velar they have always wanted.

The very first Land Rover vehicle - known then as the Series 1 - was introduced on April 30, 1948, at an auto show in Amsterdam by its creator Maurice Wilks. The head designer for the British car company Rover, Wilks wanted his vehicle to be versatile, rugged, a highly-useful work tool and able to handle whatever demands its driver might have. The Land Rover was very well-received by the public and ended up being used for agricultural tasks, police work, military purposes, construction, expeditions to far-away lands and so much more. The Range Rover, a more comfortable and luxurious version of the Land Rover, was unveiled in 1970 and the one millionth Land Rover model rolled off the assembly line in 1976 in Birmingham, England. Since 1967, the Land Rover business has been acquired by various companies over the years like British Aerospace, BMW, Ford Motor Company and Tata Motors. In 2013, both Land Rover and Jaguar merged to form the Jaguar Land Rover Limited company.

Our staff at Land Rover Lake Bluff, your local Land Rover dealer in Illinois, is ecstatic to say that today's Land Rover brand is still known for excellent and athletic SUV models and crossover SUV models that our customers always can rely on. We strive to incorporate the colorful tapestry that is the Land Rover legacy when we talk about the Range Rover Sport, Land Rover Discovery and any of the other models in our inventory. So what are you waiting for? Visit Land Rover Lake Bluff, your local Land Rover dealership, and discover for yourself how the history of the Land Rover brand is the foundation for how amazing these vehicles truly are.


Land Rover Lake Bluff

375 Skokie Highway
Directions Lake Bluff, IL 60044

  • Sales: (847) 604-8100
  • Service: (847) 604-8100
  • Parts: (847) 283-6142


  • Monday 9:00AM - 8:00PM
  • Tuesday 9:00AM - 8:00PM
  • Wednesday 9:00AM - 8:00PM
  • Thursday 9:00AM - 8:00PM
  • Friday 9:00AM - 6:00PM
  • Saturday 9:00AM - 5:00PM
  • Sunday Closed